Step‑by‑Step: Creating A+ Content That Converts on Amazon Amazon A+ Content (formerly Enhanced Brand Content) lets brand‑registered sellers add rich images, comparison charts, and formatted text to product detail pages. Studies show A+ Content can increase sales by up to 10-15%, improve conversion rates, and reduce return rates. Follow this 6‑step tutorial to craft A+ modules that engage shoppers, answer common objections, and drive more purchases. What is A+ Content? 1. Confirm Eligibility & Access Your A+ Dashboard Be Brand Registered: Ensure your trademark is approved and enrolled in Amazon Brand Registry. Log In to Seller Central: Navigate to Advertising → A+ Content Manager (or Enhanced Brand Content under Advertising). Select “Create A+ Content” to open the module builder. Tip: If you don’t see the A+ option, confirm your Brand Registry status and marketplace eligibility. 2. Define Your Conversion Goals & Content Strategy Before designing, clarify what you want to achieve: Overcome Objections: Address common FAQs (durability, size, usage). Highlight USPs: Showcase unique features – materials, craftsmanship, patented technology. Upsell & Cross‑sell: Use comparison tables to position higher‑margin SKUs or bundles.  Action: Create a quick brief listing 3–5 buyer pain points and how your content will resolve them. 3. Choose the Right A+ Content Modules Amazon offers up to 7 standardized modules (types vary by region): Basic Text & Image (1 image + text) Standard Comparison Chart (side‑by‑side feature table) Multiple Image Showcase (carousel‑style gallery) Single Image & Highlights (hero image + bullet callouts) Tech Spec Table (detailed specs) 4‑Image Text Wrap (four images with wrap text) Video Module (if eligible) Action: Map your brief to modules. Example: Goal Module Showcase features Multiple Image Showcase Compare models Standard Comparison Chart Answer FAQs Text & Image 4. Gather & Optimize Visual & Text Assets High‑Resolution Images: 1970×600 px for hero banners; at least 970×600 px for secondary. Infographics: Call out 3–4 key benefits per frame—keep text under 80 characters. Short Headlines: 5–7 words max, starting with power words (“Discover,” “Experience,” “Unlock”). Body Copy: 50–100 words per module; use clear, benefit‑driven language. SEO Keywords: Naturally weave primary keywords (“durable cast‑iron skillet,” “non‑stick frying pan”) into headings and alt text. 5. Build & Preview in Seller Central Drag & Drop Modules: Place them in the recommended order (hero > features > comparison > FAQ). Enter Copy & Upload Media: Paste your headlines, body text, and optimized images. Preview on Mobile & Desktop: Click “Preview” to check alignment, font size, and image cropping. Submit for Approval: Amazon typically reviews within 7 business days. Address any rejections (often due to policy or image resolution issues). Tip: Always keep a mobile‑first mindset; over 60% of Amazon shoppers browse on mobile. 6. Measure Performance & Iterate After publishing: Monitor Detail Page Sales: Compare sales lift vs. control SKUs without A+ Content. Track Session Percentage & Conversion Rate in Brand Analytics. A/B Test Versions: Use Amazon Experiments (for Brand‑Registered) to test alternative hero images or copy variations. Update Quarterly: Refresh seasonal imagery and new USPs based on customer feedback. Bonus: Common Pitfalls & How to Avoid Them Pitfall Fix Too much text Stick to concise bullets; break copy across modules Low‑quality images Use professional photography or 3D renders at required dimensions Ignoring image alt text Add primary keywords in alt text for accessibility and minor SEO gains Overlooking mobile preview Always preview and adjust module order for smaller screens Frequently Asked Questions What is Amazon A+ Content? Amazon A+ Content allows brand‑registered sellers to enhance their product detail pages with rich images, text modules, and comparison charts to boost conversions. How long does Amazon A+ Content take to approve? Approvals typically take 5–7 business days; rejections usually cite policy violations or low image resolution. Can I A/B test multiple versions of A+ Content? Yes, Amazon Experiments (for Brand‑Registered sellers) lets you run A/B tests on different A+ module variants to optimize performance. Want us to handle your A+ content Ready to see a 10%-15% boost in your Amazon conversions? Let Sell Technical handle your A+ Content creation from strategy through analytics: Book Your Free A+ Content AuditExplore Our Amazon Account Management Services