Walmart Marketplace gives sellers access to a massive US shopper base without the setup or monthly subscription fees some other platforms charge — you pay a referral fee only when an item actually sells. Because Walmart’s approval process is more selective than open-signup platforms, the sellers who do get through generally face less catalogue competition and stronger buyer trust, since shoppers already associate the Walmart name with reliability. The tradeoff is that “selective” means exactly what it sounds like — the application has to be right, and the review itself typically takes one to two weeks when documentation is clean and consistent. That’s the part we manage.